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25% of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)
By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
57% of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)
43% of smarpthone owners have used their mobile device while in a store for a shopping purpose (Source: comScore Inc., Shop.org and The Partnering Group, 2012)
Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone (Source: eMarketer, 2012)